Surprising Spike in Sales

Dear Mach,

I’ve developed a couple iPhone apps. The first one I developed was a beginner app and I didn’t get very many sales from it. But then in October, it suddenly started to get a couple dozen sales a day and it continues to do so. Any idea why that would be?

Pleasantly Surprised by Sales

Dear Pleasantly,

First of all, congratulations! I haven’t noticed any October spike in sales for my own apps, so I don’t think it was a global thing. The only thing I can think of is that perhaps Apple changed the way they related apps in their recommendation section, which may have increased the exposure of your app in particular.


Have an iPhone question? Feel free to email me and I might answer in a column like this! Heck, I’ll probably answer non-iPhone related questions, too.

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