Advertising with Google AdWords
Check it out, I made an ad! Don’t worry, I’m not putting ads on this website. My readership is too small (hi, Tracy!) to make that worthwhile but this is a picture of what my Google AdWords ad looks like on other people’s sites.
I haven’t done much advertising of my apps in the past because I wasn’t sure if it’d be worth it. After Apple’s fees, various banking fees, taxes, etc. … I get about 50 cents for each of my 99 cent apps. That’s great because I don’t really have any costs, it’s all profit.
So just how expensive would advertising be? Well, rates vary but it’s roughly a penny per time someone clicks on an ad. But just getting someone to click on an ad doesn’t make me any money. They actually have to buy my app in order to generate some revenue. Then the question becomes, how many people that click on the ad actually end up buying the app? If it’s like 10% of the people (spend 10 cents to make 50 cents), then that’s pretty good. If it’s 1% (spend $1 to make 50 cents), that’s not so good.
My guess is that it’s a lot closer to 1% than 10% so I haven’t bothered to advertise before. But just recently, Google did a promotion offering $100 worth of free advertising if I signed up. So I figured, hey, I’ll give it a shot and find out if it’s worth it.
Oh, and if you’re one of those people that came to my site from clicking on the ad, welcome! I’d love to hear your thoughts on the ad. Did you buy Mach Dice? Also, take a look at Holograms, an app that lets you turn pictures into virtual holograms!