Archive for September, 2011
The results? The ads did not seem to have an appreciable effect. They may have resulted in a sale or two, but certainly not nearly enough to justify spending $100 in ads.
I think the main reason for that is that my apps are pretty niche apps and the odds of my ads hitting the type of person that would be interested in my apps is pretty low. On the other hand, the ads themselves seemed to be pretty effective. For $100, I got 836,276 impressions and 1,423 clicks.
Dyson’s reached the age where he’s starting to say words. He seems to get certain concepts pretty well but for now, he can only say two syllable words.
It’s fascinating to see the limits of his little baby brain and then to see him pushing on those limits. The most incredible thing about the whole thing is just how quickly things change.
Through a coincidental series of events, I got invited to an all day safari tour with my former department at work. It was loads of fun hanging out with them again and I got to see all sorts of cool animals.
In addition to the Masai giraffe, flamingos, and the colorful African ducks, I got to see the world’s smallest antelopes (duikers are smaller than my house cats!), some of the most dangerous buffaloes in the world (the Cape buffalo), a very happy turtle, and the angriest looking bird I have ever seen.
If you happen to live in the Bay Area, go check out Safari West!
Writer Merlin Mann, of 43 Folders fame, gave an interesting talk at work the other day. It was all about priorities and he had two main points:
- priorities are observed, not manufactured
- priorities are a product of care and sacrifice
His first point is that something doesn’t become a priority just because you say it’s one. If something is a priority in your life, you’ll know it. How will you know? Because you both care about it and you make sacrifices for it.
Applying this to my own life, I can see how much of a priority Dyson has become since he was born. I make sacrifices for him (hanging out with friends, playing video games, iPhone development time, but mostly sleeeeeep) and I do it because I love him and I want to be there for him as he grows up.
So what are the priorities in your life? What do you care about and what do you sacrifice?
I recently hosted a friend of the family visiting from Japan and she sent me a lovely thank you email, including this segment:
Now, I can speak Japanese, but I’m not that great at reading it, so I gave it a whirl with Google Translate and it came out like this:
Tony and Tracy’s baby and, like the angel of death at younger you kindly, if, even when every day, and enjoy your happiness.
I think something was lost in translation.
Have you heard of the Bechdel Test? It started out as a tongue-in-cheek litmus test to see how many movies have:
- at least two women
- who talk to each other
- about something other than a man
It shouldn’t be taken too seriously as a feminist credential because you can pass it very superficially or fail even with a very strong female lead. But it is telling that so many mainstream movies fail this low bar. I think it’s because the vast majority of movies are made by men. And men tend to write about other men and the worlds they know, with the occasional woman for dressing.
Of course, there’s nothing wrong with people telling stories that they’re familiar with. People should tell stories that are meaningful to them. But don’t you ever long to see something different?
Well, if you’re like me and want to support something like that, then check out this short film project my friend Emma is going to make.
It’s an awesome short film Western (with real horses and everything!) that will be unlike anything you’ve ever seen before but she needs your help to make it happen. Even a small contribution means a lot. But if you’re looking for an investment, for a $100, you’ll get a set of signed limited edition prints that are going to be worth a lot when Emma makes it big. Just sayin’…
This morning, I discovered where he was putting them. In the diaper pail.