5 Minutes Per App

Apple recently answered a number of questions from the FCC about their iPhone app approval process and one of the things they revealed was that they get roughly 8500 submissions every week and they have about 40 full time employees working in pairs to review each of those submissions. So, if they spend about 7 hours a day reviewing apps (giving them some time for lunch, meetings, etc.) that means they spend an average of 5 minutes to decide if your app is acceptable or not. Wow. I guess it’s a good argument for trying to keep your apps simple.

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