Revenue From Free Vs. Paid iOS Apps
Here’s a look at two weeks worth of sales for the entire Mach Werx line of fine quality iPhone and iPad apps. In particular, it’s the week before and the week after the launch of my free iPad app Starfield 3D. Mostly, this is telling me not to quit my day job.
But I was also interested in what kind of numbers I’d get from doing a free app. The line for Starfield 3D is actually in the hundreds. So waaaay more people are downloading that than all my other apps combined. Of course, I don’t get any money from a free app. But, I do have an in-app purchase to remove the ads from Starfield 3D. I’d heard that the conversion rate (the number of people who actually pay for something after downloading a free version) is about 1% and the data (at least for this one week) seems to hold that up.
Another thing I was wondering was whether or not the ads that I put in Starfield 3D (ads for mostly my own apps) would be effective. It’s a little hard to tell because the numbers are just so darn small. But I think it’s possible that a few people downloaded Castle Tiles from it. So … maybe?