Google AdWords Results

I started running a Google AdWords campaign on Saturday using a free $100 credit I got from Google. The bottom line: Man, I’m glad I’m not spending my own money! But, I did find out some interesting stuff.

The chart shows how many units per day I’ve sold of Mach Dice (the amazing dice rolling app for the iPhone and related devices, buy it now!), how much went into advertising, and how many people clicked on the ad. I also included the previous week of data for context. For some reason, Saturday seems to be the biggest selling day.

As you can see, the first couple days didn’t seem to make much of a difference. And they cost a lot! But by the third day (May 3) I figured out how to limit how much it would bid per ad. (Note to self: spending $1.10 for someone to click on an ad for a $0.99 app is not good business.) Also, I changed the link from my Mach Dice web page to the iTunes purchase link. I actually prefer the former link because it’s got a video and everything. But I’ve heard that in sales, one of the most important principles is to reduce the number of clicks that a potential customer needs to make in order to purchase something. So, while I like my video and want people to see it, people are possibly more likely to purchase the app if they’re taken directly to the iTunes store.

I don’t have sales numbers for yesterday (Tuesday, May 4) yet, but so far 142 people have clicked on the ad, so that’s a pretty good sign, right?

2 Responses to “Google AdWords Results”

  1. Uncle Alan & Bryce Says:

    Hey Mach,
    We’re in Bethesda, MD right now, 05.05.2010 It’s 7:29 pm (EST)
    At the Apple Store testing the iPad. Seems OK. How’s Mach2 doing. We will be in D.C. Till Friday the 7th.

    If the speed of sound (mach is 768 mph) then your dad would be 1/2 Mach. Or 384 mph, then Uncle Alan being your dad’s younger brother is. 382 mph not 383mph (that’s Uncle Vic).

    Hope to see you three soon,
    Uncle Alan & Bryce, all composed on an iPad.

  2. Mach Says:

    Hahah, that’s funny Uncle Alan and Cousin Bryce…

    Thanks for the comment on the blog. =)